What made Flappy Bird so popular?

Flappy Bird didn't require its audience to understand a complicated set of controls, understand weapons, or memorize complex environments–and because of the, the little adrenaline jolt of winning was triggered early and often.

To be engaging, products and services don't must be complex, photo-realistic journeys or lavish customer experiences. Many memes stimulate complex behaviors from simple ideas, as complexity theory points to small actions or simple chemicals that creates complex behaviors or multicellular life.

If your product, a service, or an inside process isn't achieving its goals, examine it through the lens of simplicity and strip out superfluous elements that expose the most crucial, and therefore probably to engage, elements.

Products that produce people watch for the payoff may lose customers as a result of not enough patience. Apple designs the box experience separate from the device user experience because opening the box is the initial win that any product offers its owner. As a manager, if you would like people to collaborate better, innovate, or become more worked up about their work, reward them, not with annual perks, but with fast feedback and other recognition that is genuine and timely.

Place the specifications for flappy bird unblocked and it will find funding, it could not. Reading the overall game play sounds pretty near to something such as 1980s Defender. But sometimes what's on paper doesn't matter. What folks do in what eventually ends up on the market does, and that often involves a confluence of unpredictable events.

For Flappy Bird, some inherent need on the market for something simple from an unknown developer that downloaded fast and offered rapid gratification–among lots of other attributes–generated the merchandise being fully a runaway hit. Serendipity can happen quickly, or it will take time, but if you ever gauge action through the lens of efficiency and predictability, you will probably don't let things develop that depend on nuance, uncertainty, and happenstance.

The success of Flappy Bird may have been serendipitous, but once an implemented version hit the market, its features were easily copied and the ability it produced mimicked. Copying could have occurred eventually, but Nguyen's rapid removal of the game from Google Play and the Apples App Store eliminated the perception of its shame in copying.

The next game for developers was the overall game to generate the very best clone. Race on. For most businesses, whether they feature simple product engagement models or complex experiences, they need to continuously think of how to differentiate themselves from other experience, lest they turn into a commodity.

In the first instance, the simplicity of Flappy Bird was its differentiation from overproduced and complex games that always have brand baggage and story overload. Simplicity in complex markets, quality of execution in saturated markets, human relationships replacing automation in low-cost markets, and delivering on brand promises are all easy (or not so easy) ways for organizations to differentiate themselves without reintroducing complexity.